Anthony Broxton Reflects on Rugby League’s Evolution and Challenges in Hope & Glory

Anthony Broxton, a London-based political historian and author, delves into the intricacies of rugby league in his book “Hope & Glory – Rugby League in Thatcher’s Britain.” Growing up in 1990s Wigan, Broxton explores the game’s journey from its golden era in the late ’80s to its current state, highlighting key issues affecting its national profile. In an interview, Broxton discusses the evolving landscape, the impact of television, the need for strong leadership, and challenges in promoting the sport intelligently.

Regarding the game’s national profile, Broxton points out that despite club attendances doubling and increased TV coverage, rugby league’s prominence has diminished. He criticizes the current TV deal, emphasizing that while Sky provides financial support, it lacks effective promotion, contributing to the sport’s challenges.

Broxton addresses the issue of presenting rugby league as an intelligent and complex sport. He highlights the lack of in-depth analysis in punditry, urging for more insightful commentary akin to Cooper Cronk and Andrew Johns. Broxton also emphasizes the importance of leveraging social media for promotion, reaching the younger audience who prefer digital platforms.

Discussing rugby league’s relationship with rugby union, Broxton acknowledges the role of the NRL in safeguarding British rugby league from union. He appreciates the NRL’s impact on English players and suggests that the sport should embrace English players succeeding in the NRL as a positive development.

The interview touches on the need for strong leadership, drawing parallels with figures like Maurice Lindsay and Eddie Hearn. Broxton underscores the lack of identity in current leadership and the importance of appealing to the core audience while exploring new markets.

On the topic of sponsorship, Broxton notes the significance of associating with sponsors that align with rugby league’s rebellious spirit. He encourages creative initiatives to engage fans, emphasizing the role of players in creating narratives and promoting the sport effectively.

Broxton addresses the challenges of Super League, highlighting the dominance of a few clubs and the shift towards valuing young players over galactico signings. He questions the effectiveness of the current system and suggests encouraging investment to grow the sport.

The interview concludes with Broxton discussing rugby league expansion, emphasizing the need for strategic planning and major events to showcase the sport. He expresses concern for the lack of a clear strategy for London and suggests a return to the big event culture that defined the sport in the ’80s.

In “Hope & Glory,” Broxton provides a comprehensive examination of rugby league’s past and present, offering insights into the challenges it faces and proposing ideas for its future development.